What Can Donald Trump Teach Us About Marketing?

The Trump campaign has defied the “laws of political gravity” at every turn. Back in September, when I posted about lessons small businesses can learn from looking at Republican candidates’ campaign websites, most of the pundits predicted that Donald Trump’s candidacy was nearing its end. They couldn’t have been more wrong. Since then, the more…

Read More

On Giving Back

I don’t know about you, but I am currently up to my eyeballs in product reviews and price comparisons of gaming systems for my daughter. Heaven knows what will happen if I bring the wrong one home. The mad holiday rush is on! It’s always a good idea, both on a personal and a professional…

Read More

December: The Month of Fridays

And just like that, it’s December. December tends to be an unusual month in business. It’s the holiday season, which means an increase in promotions, sales, and shopping. It’s the end of the calendar year, which means you are probably thinking about meeting quotas for 2015 and writing budgets for 2016. It’s also a time…

Read More