4 Gifts to Give to Your Website

4 Gifts to Give to Your Website

This time of year, you are no doubt spending time and energy thinking about, buying, and wrapping gifts for your loved ones, friends, team, and clients. Personally, I’ve lost the roll of tape so many times at this point that I’m strongly considering just handing gifts out in the Amazon box that has a handy To:______ printed right on it. 

In the spirit of the gift-giving season, I thought it might be nice for the team here at Spring Insight to offer up a few gifts you can give to your website from a digital marketing agency, no wrapping required. When you give your website these four gifts, your site (and your business!) will be set up for success in the new year. 

Gift #1: A Free Website Audit

One of the easiest gifts you can give your website this holiday season is an audit. A website audit looks to data to see what story is revealed. A website audit can answer questions like: 

  • How is the user experience on your website? 
  • Is the site designed for conversion? 
  • What about Search Engine Optimization and online visibility? 
  • How fast is your site? 
  • Is the security up to industry standards?

Spring Insight uses a customized auditing tool (that utilizes both manual and automated checkers) to review all of these aspects of your website carefully. The final product is a comprehensive audit of what your site is doing well and what areas for improvement exist.

And you’re in luck because this gift is absolutely free and easy to access. Get your free website audit right here.  Our free website audit tool is available year-round at our digital marketing agency.

Gift #2: An FAQ page

If your site doesn’t have an FAQ page, this is a gift that should be at the top of your wish list. Here’s what’s so great about an FAQ page. First of all, it answers tons of questions people may have about your services, what makes you great at providing them, your areas of subject matter expertise, your process for working with clients, and more. The sky (or list?) is the limit. 

The other thing is that it’s super helpful for pleasing search engines. Your site will be more visible and higher ranked when your site is filled with content that is regularly updated and refreshed. An FAQ page is one of the best ways to accomplish that. An FAQ page is not a “one and done” type of thing. You can keep building on it to better attract your ideal clients, provide answers to existing clients, and to make those search engines happier. 

Gift #3: A Site Read 

Cozy up with a cup of cocoa, open your site on your favorite device, and give it a complete, word-for-word read through. Look for information that is outdated, could use a refresh, or that would benefit from being expanded upon. 

It never ceases to surprise me when I take a few minutes to review content pages on springisight.com how swiftly my business changes and grows…and leaves my website out of date. Your site should be an accurate, clear, and compelling representation of your business or organization, your subject matter expertise, the problems you solve, and the services you provide. Our digital marketing agency always suggest a site read, for it can reveal spots where your site and your business are not aligned or not positioned in the best possible light. 

Gift #4: A Fragment of Your Expertise

Think of something you can create that your ideal clients would find real value in. Maybe it’s a white paper or perhaps an infographic, eBook, or guide. Create it (or have it created for you) and start promoting it. Host it on your website, too, of course and offer it to site visitors in exchange for their email address.

Capturing an email address by offering a free download allows you to stay in touch with potential clients, nurturing them to become your actual clients if they are a good fit for your business. This lead magnet strategy is a mainstay because it works. 

When it comes to gift giving, don’t leave your website and your business off the list. When you give your site these four gifts, you’ll be better positioned for a prosperous new year. If you would rather leave the website gifting up to someone else, our digital marketing agency can help. Let us know what you need and we will help you make it happen!

Happy Holidays! Now…where is that roll of tape?!