Digital Marketing Strategy

Even if you weren’t part of the campaign, you are probably aware that Harriet Tubman will take Andrew Jackson’s place on the 20-dollar-bill being the first woman in more than a century and the first African American woman to appear on a paper note. That’s because we feel a strong personal and cultural connection to…

If, like me, you have been impacted over the last couple of weeks by the east coast’s Snowzilla storm (AKA Jonas, if you are a Weather Channel aficionado), then you know just what I mean when I say THANK GOD MY KIDS ARE BACK TO SCHOOL AND LIFE IS GETTING BACK TO NORMAL. The storm…

If you are one of my regular readers, you know how much I hate stock photos. Careless use of images of cookie-cutter professionals does nothing to set your website apart from the competition. But besides making it seem as if your business is generic, this practice can make you liable to charges of copyright violation…

There is nothing like the threat of a change in the Google algorithm to create a firestorm in small business press and spread fear in the hearts of small business owners across the globe! The change (with press adopted moniker of “Mobilegeddon”) taking place right now is no different. If you listen to Business Insider…

photo credit: DSC04494 via photopin (license) People regularly tell me how much they love the name Spring Insight. At this point, I can’t imagine us being called anything else, but I actually did kick around a few other ideas before I chose Spring Insight as the clear winner. In selecting a name, my primary guiding…

Often, I get the question, “I do so many  different things. How do I put them all on my website?” The answer, like with most questions, is: “It depends.” Let’s start with the easiest scenario to address. Suppose you are a “multipassionate” freelancer, a jack of all trades who sings and also crafts sock puppets…

Let me tell you a story for you that I think of often when thinking about segmentation marketing. This story won’t seem much like it is about segmentation marketing so stick with me. A few years ago, I was in the mall at Norstrom’s. I had only a few minutes before I needed to pick…