Website Strategy
Landing Page Vs. Interior Page: A Guide to Strategic and Effective Use
So you’ve decided it’s time to launch a new targeted ad campaign. You’ve done the research, worked with experts and produced an ad all-but-guaranteed to see results. Fantastic! All that’s left is to launch the campaign, and sit back and watch your website traffic head into the stratosphere. So exciting! One quick question, though: where…
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GDPR Compliance and You (and your North American Business)
As our friends/overlords at Facebook would be quick to inform us, digital privacy is one of the biggest issues we face today. After spending decades mindlessly checking boxes that shared personal information with all manner of organizations, consumers are starting to realize that giving someone eternal access to their personal information in exchange for insight…
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Cyberpunks Are Cruising Your Neighborhood: Protect Your Website With 3 Simple Steps
Small businesses beware: hackers have you on their radar screen in a big way. While cyber espionage and high-stakes hacks grab the headlines, internet thieves have turned their attention more and more frequently toward small organizations. The encouraging news is that you can protect your WordPress website with a few simple steps: 1. Recognize that…
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Own a Website? You Need To Read This
Remember that old saying, “When I tell you to jump, you ask how high?” Every industry has an 800-pound gorilla that periodically tells everyone to jump. When it comes to the web, that gorilla is Google. Google and other search engines update and tweak their algorithms all the time. Hundreds of updates occur every year…
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Favicons: The Must-Have Website Accessory
When it comes to talking about website strategy, I usually focus on simple but dramatic elements that make a big difference to the look and feel of your website. For example, if you want users to associate your brand with their comfort, avoid website elements that remind you of a virtual used car salesperson. This…
Read MoreWhen it comes to website development, good things come in three’s
I bet you don’t know who in Internet-land owns thirdwebsite.com. Go ahead and check. I will wait here patiently… Yep, it’s mine. I bought it a few years ago after deciding that I really liked the marketing message of Spring Insight building your third website. The logic of the pitch goes like this: When you start…
Read MoreThe State of Website Design: How does your Website Design Measure Up?
If the President of the United States were doing a “State of Small Business Website Design” speech, I think he would say that the state is very strong. While certainly there have been some silly trend detours in recent years (anyone else thrilled to see the Pinterest style site go way?) overall, I like the…
Read MoreBlog Spam: The TP-ing of the Internet
Last week, I discussed what to do when you realize your website has been hacked. Less sophisticated, but almost as spooky, is spammers posting links to cheap Rolex sites and Viagra stores in the comment section on your blog. Think of blog spammers like teenagers toilet-papering your house on Halloween. Sure, there are worse things…
Read MoreHelp! I’ve been hacked!
There is no call that strikes fear in the heart of a business owner quite like the one where your friend calls and asks, “Um, have you looked at your website recently? It looks like it might have been hacked.” Ugh. What do you do when you realize your website was hacked? Have backed up…
Read MoreSqueeze pages — What are they and how should I use them?
Here at Spring Insight, we have had a lot of fun this summer creating some new and marketing campaigns. With each campaign, we have created a squeeze page to send audiences to. I haven’t talked about squeeze pages on this blog. First things first, what is a squeeze page? A squeeze page is a page…
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