Website Strategy

As you know, I love doing website assessments for small businesses. (Have you had yours?) Often, when I look at a website that has been around for a few years, it has either turned into a museum or a collage. What do I mean? Ever heard of the Tenement Museum in Lower Manhattan? It didn’t…

What is your most important online asset? I won’t blame you if you think it is your website. That is a logical answer, but not the right one. Your most important asset is actually your domain. For all intents and purposes, it is the road that gets people to your online presence. You can build…

One trend I started to see last year that I really like is sticky navigation. Just to make sure everyone is with me… Your navigation is the bar (usually along the top or the left side of a your website) that directs users to different parts of your website. So what sticky navigation does is…

You know those images on the homepages of websites that change and promote different things? We call them “sliders” (or sometimes “carousels”). Have you noticed how ubiquitous sliders have become in website design? It’s easy to understand why they are so popular. For one thing, they provide a way to double, triple, quadruple (or even…

Blog on a regular basis – Blogging on a consistent basis provides a number of benefits to your business including, reinforcing to search engines your keywords, showing potential clients and partners your subject matter expertise, answering questions, and even just making sure that you spend time on your website. Resources: problogger.net copyblogger.com sethgodin.typepad.com Do the first…

I had an interesting conversation a couple of weeks ago with a Spring Insight client prospect. I was calling her to see if she was ready to move on a proposal I sent her the prior week.  She responded by saying the price was fair and the services described were what she expected but having…

You know those first few moments when you meet someone and you are sussing out information to figure out who they are and what they do?  This is what that ends up looking like for me a lot.   Other person: “So what do you do?” Erika: “I own a business focusing on web strategy…

NO! I did not say twerking your site! Focus people! Recently I did a series on the process of moving to a newly redesigned site.  Many times though, your website doesn’t need a redesign, you just need to make some small changes. In my mind, site changes fall into three categories: Minor editorial changes – When…

Let’s talk about the dreaded 404 error page. Wikipedia provides a great definition of these pages “The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested.” These errors typically happen for one…