Content Marketing

I had the pleasure of giving a presentation recently where I shared the success metrics (email open rates, social media stats, site visits) for the recent Spring Insight “State of the Internet” campaign (Missed them? It is not too late to check them out! The State of Website Design, Content Creation, Social Media, and Email).…

The state of content creation couldn’t be stronger. Just check out these statistics: 60% of customers say they feel more positive about a brand after reading custom content on its website. See more at: imagination. 70% of content marketers are creating more content than they did a year ago. 90% of organizations now market with content, according to…

Ever notice how some people just seem to have a knack for coming up with good ideas for their website blog posts? They seem to be overflowing with relevant content and know just how to turn a phrase. Sure, some people are born with the ‘gift of gab’, but most of us are successful because…

I often get asked how I decide what information to share. You are the expert with a storehouse of information for your clients. But how much and what kind of information should you put out there for free? There are two common approaches to making sure web content wins over clients and adds to your…

Ever try and go to a website and misspell it? You were expecting to find yourself looking at airline options, or office supplies or news but that is not where you find yourself. Instead, when the site loads you are looking at a page with a bunch of links directing you to competitor products to…