Erika’s Musings

Now that I have thank my team and my extended team, I can round out this season of thankfulness by thanking the most important person in my business, you. When I get out of bed every morning, the thought that drives me is how I can make the Internet a more profitable and productive place…

As we roll on with our month of thankfulness, I am reminded of something that happened in the car last week. While I was driving my nine-year-old daughter, Yael, home from hockey the other day, she was complaining about a teammate who refused to pass her the puck during a practice drill. “You know mom,”…

You know how when you’re watching a scary movie, you’re constantly thinking, “No, you naive teenaged girl (And why does it always have to be a girl?), don’t look in there!” and “Turn around! Don’t go down that dark alley by yourself?” In the movies, the bad guy is always lurking in exactly the place…

Bet you didn’t think you could learn anything (aside from which candidates want which of their family members on the $10 bill) from the Republican Party’s presidential primary race. I thought this too until I started perusing the candidates’ websites and realized that small business owners can learn a lot from how political candidates lay…

It is back to school time! How do I know? I went to Staples today to buy some labels and left after seeing a line 15 people deep buying school supplies. Isn’t there something about the start of school that makes you want to learn something? I have been out of school more years then…

Last week, I praised some web trends that I’m loving this year. But like wearing leggings as pants, some web trends just need to go away. And now, for the bad news—What I don’t like: 1. Huge long pages that scroll and scroll for no apparent reason: Some call it the death scroll, others the…

When we think of design trends, we usually think of fashion. Are wide-legged pants in this fall? Are steampunk goggles still a thing?  But what about websites? Are there website design trends? Yep, there absolutely are! This week and next, we will explore some website trends that I am seeing and discuss which ones I hope…

It seems only appropriate that I write a blog post about slowing for summer. You haven’t seen anything I have written for a few weeks. Guess why? Well, I slowed for summer. I struggle every year with whether (or how) I should slow writing production down for the summer. Do I write and schedule a blog…

I’ve been a bit preoccupied lately. This past weekend my family celebrated the bat mitzvah of my amazing, beautiful, brilliant, oldest daughter (isn’t it remarkable how unbiased I am about this?). As you probably know, a bat mitzvah is a coming of age religious celebration that comes with a party. Things can sometimes get a…