Erika’s Musings

Have you ever noticed that there are times in your business life when you have the sense that you’ve got things figured out? Everything is humming along, your business is growing, and the path seems clear. Interestingly, I was in that space when I first heard about the Her Corner Groups Plus Mastermind program. My business…

So back when I was in grammar school, my best friend, Wendy, told me she might move away to  California with her family. It was a terrifying prospect and one I didn’t want to deal with. Then, a few days later, she told me that it was a false alarm. The family was staying put…

Little did I know when I went into a clothing boutique in Rehoboth Beach, Delaware that I was setting out on a frustrating odyssey to find a tunic. Ok, fast backward… a few months ago, I went to a clothing store and bought a tunic dress I loved. Seriously, I can’t wear it without having…

This week, with less than 24 hours notice, the DC Metro system shut down for 29 hours ON A WORKDAY. What could have prevented the sudden paralysis? (No, it had nothing to do with Obama’s announcement of a Supreme Court nominee.) Two words: regular maintenance. For readers who haven’t lived in a transit city, the…

Like many Americans, I sat on the edge of my seat for an hour and a half on Sunday evening watching as Julian Fellows wrapped bows around all the Downton Abbey story lines. As I excitedly watched (and sometimes had to suspend my disbelief a bit) I was surprised by how many business lessons the episode contained…

Ah, awards season, when we all sit around in our sweatpants (eating popcorn, butter dripping down our chins) and judge Jennifer Lawrence’s latest red carpet look. I imagine that the Oscars, Emmys, and Grammys look very different from the insiders’ perspective. I recently started thinking about what it would look like if web strategy had…

The Trump campaign has defied the “laws of political gravity” at every turn. Back in September, when I posted about lessons small businesses can learn from looking at Republican candidates’ campaign websites, most of the pundits predicted that Donald Trump’s candidacy was nearing its end. They couldn’t have been more wrong. Since then, the more…

And just like that, it’s December. December tends to be an unusual month in business. It’s the holiday season, which means an increase in promotions, sales, and shopping. It’s the end of the calendar year, which means you are probably thinking about meeting quotas for 2015 and writing budgets for 2016. It’s also a time…