Archive for May 2012
6 take aways from Georgetown Cupcake presentation
Yesterday I had the pleasure of attending the Washington Post Live “Powering Small Business” event. Despite being concerned about leaving a heap of work behind on my desk, I am so glad I went! The collection of speakers was fascinating. While sitting in the room, I was most interested in Dan Case and Robert Litan…
Read MoreThe value of a great idea? Close to $0
Yesterday I met with a fellow small business person. I was telling him about an idea I had for a related business and he commented that it was a very valuable idea and I shouldn’t be sharing it freely. I smiled, nodded and moved on with my day. One thing I know about myself is…
Read MoreBest practices for contact forms – Layout
Continuing the discussion I started a few weeks ago about contact forms, today let’s discuss the layout for these pages. First, as you would with any page, you need to start out by understanding what your visitors can see when they visit your site. Ths sounds easy, but it is actually a little trickier than you…
Read MoreMay idea of the month – constant change
The Spring Insight idea of the month for May is constant change. Before I get into just what that means to me, let me just say that I don’t miss the irony of the month of May being the month of constant change. As I write this, the month is 14 days old (I know…
Read MoreBest practices for contact forms – data entry
With a few exceptions, must business (non media) websites are seeking to do one of two things… sell something or generate leads. Those of us who reside on the lead generation side of that divide know just how important the contact form is to our website. That is our goal for our website and that…
Read MoreShoes for the cobbler’s kids
Perhaps you have heard the old fable about the cobbler’s children who had no shoes. I have felt that way for a bit about the Spring Insight website. As Spring Insight has grown and taken shape, there are parts of the website that have not kept up. When I advise clients, I talk about the…
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